Word: brassi
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...other side of the highballs. No holds barred. Anything I miss hasn't been invented yet." But then the great klaxon voice takes over. It sounds 26, or whatever the most magic laryngeal age is, and she hardly needs the frightened little mike she conceals in her brassière. Those big metallic syllables, perfectly enunciated, come forth like bullets and mow down the crowd. "I must admit," she says, "I don't exactly croon a tune...
...street to Macy's third floor. The big companies are forcing the whole industry in their direction. They have already moved into double-knit garments and to new laminated materials; the latest shift is to the new stretch fabrics that started with ski pants, expanded into brassières and girdles, and will eventually pop up in almost everything women wear. "It used to be," says Russ Togs President Eli Rousso, "that a salesman's personality was what counted most in selling. But no more. Nowadays, this is an industry of facts and figures...
...growing example of the trend is Prisunic (One-Price), the Continent's largest retail chain and a sort of bouillabaisse of the U.S. five-and-dime store, the discount house and the supermarket. In Prisunic's 304 stores, shoppers avidly fill their carts with blue jeans and brassières, meat and mushrooms, toys and tools-while canned music wafts across crowded aisles, pretty girls demonstrate how to cook frozen foods, and cash registers tinkle at busy check-out counters...
Taking voice lessons, she shed her Neapolitan dialect for a clearer Italian. She posed for more pictures-semi-covered with a bath towel, twirling an eel like a two-foot hot dog, being lassoed by Indians, having her brassière adjusted by a male volunteer, going to Mass, holding her skirt so high that the Italian police confiscated the entire edition of the magazine that ran the picture on its cover...
...eggheads dislike advertising," snorts Rosser Reeves, chairman of hard-sell Ted Bates & Co. Says Walter Guild, president of San Francisco's Guild, Bascom & Bonfigli, the ad agency for the Kennedy election campaign: "If Toynbee wants to make his own toothpaste and his wife wants to sew her own brassières. O.K. He's just using advertising as a focal point to criticize our entire economic system...