Word: brauerei
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...Over the past two years, breweries have been closing at a rate of one a week, and forecasts are that eventually only 800 will remain open. Content in the past to let their beer sell itself, some German brewers have now begun to advertise. Duisburg-based König-Brauerei, for example, has a campaign that uses such luminaries as Actress Maria Schell and Moneyman Hermann Abs, former board chairman of the Deutsche Bank, who are, the ads note, "loyal to the king...
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