Word: braun
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Leading the ten hit attack, Art Johns and Lupe Lupien each nicked the Boston University finger, Braun, for a single and a double in four trips to the plate. Rud Hoye connected for three timely bingles in six times...
...this reason, more than because of the $200,000 a year it costs them, the chains were especially anxious to win. They imported lanky young Theodore W. Braun. whose Braun & Co. worked with Lord & Thomas in managing the California battle...
...Braun put on a good show-radio programs, contests, personal conciliation of Colorado farmers, etc. He was handicapped by the fact that Colorado voters were overwhelmingly primed to vote No to most of the other referendum questions on the ballot...
...scheme goes back to 1935 when the California Chain Stores Association hired the big Chicago advertising agency of Lord & Thomas to help it defeat a chain-store tax (TIME, Nov. 9, 1936). Lord & Thomas put young Theodore W. Braun on the job. Ted Braun had made something of a reputation as a marketing counsel in Los Angeles. As general manager of the anti-chain-store-tax campaign, he taught California farmers that the chain stores were their customers and friends, and the tax was defeated. As part of Ted Braun's anti-tax campaign, the National Association of Food...
...carry over from 1935 of 6,469,000 cases of canned peaches, 72% more than the previous year. With a big 1936 crop impending, it appeared that peach prices might drop to $15 per ton, substantially less than the cost of production. Growers appealed to the chains. Ted Braun and National Association of Food Chains' Vice President John A. Logan made careful but speedy preparations, and 34,000 chain stores staged a four-week peach ballyhoo. Sales jumped 171% over the same period for the year before, the carry over was cut to 1,929,000 cases; the growers...