Word: braun
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Sculptural Typewriters. The Olivetti Corp. of Italy has made beautiful typewriters by dumping the portable from its box and embedding the keys like ranks of tiny birds in a nest. Braun Co. of Germany spends money that it otherwise would plunge into advertising on teaching employees the principles of good design. The effect carries on the Bauhaus tradition in toasters, hair dryers, and transistor radio-phonographs that are perfect plastic sculpture...
...Navy had such heroes as Vice Admirals William Raborn Jr. and Hyman Rickover in development of the Polaris system. The Army's German-born Wernher von Braun pushed Jupiter before turning to space research. All of the other projects were Air Force-and no one in blue has the slightest doubt about who whiplashed those massive projects. He is the deceptively quiet and young-looking General Bernard Schriever, 53 (TIME Cover, April 1, 1957), boss of the Air Force Systems Command. What Schriever does is develop the missiles until they are declared operational, train the missile crews, then turn...
...hair for the super-Aryan look, the Nazis frowned on such womanly weapons as alluring clothes and makeup, considered that cotton undershirts and muslin slips were the proper attire for the descendants of breast-plated Valkyries. Their functional ideal was personified by Hitler's dark-blonde mistress, Eva Braun, and like her, it died with Hitler...
...delight of photographers, Lady Bird donned a missileman's hard hat at a jaunty angle while Center Director Wernher von Braun clapped on his own head a Texas-style hat the President had given him on a recent visit to the L.B.J. ranch. At a cafeteria-style luncheon, she picked up the check for 59 of her visiting Alabama "kissin' cousins." She could hardly keep them straight, and small wonder. After all, her Alabama grandmother on her father's side had been married four times and had 13 children. She asked "Uncle John" Patillo, of Billingsley...
Blind Landing. There is another faction in the space administration that brooks no delays, that favors sending men to the moon without advance in formation about its surface. Wernher von Braun, head of the Marshall Space Flight Center, thinks that the first lunar-landing vehicle can make its touch down cautiously, its rocket engine slowing it almost to a halt while the crew men select a good place to land. If they see their landing gear disappearing into impalpable dust, they can rise, move sideways and try another landing somewhere else...