Word: bravos
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Dates: during 2000-2009
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...Bravo, underestimated England, who played some terrific rugby. But what does that mean nowadays? It means they disrupted the opposition's flow of ball and destroyed their scrum. It means they kicked judiciously for position and accurately for goal. Only in parts of the game that hold little appeal for the average spectator could England be rated superior to the All Blacks, who crashed out in the quarter-finals...
...with the greening of politics and pop culture--from Al Gore to Leo DiCaprio to Homer and Marge in The Simpsons Movie--TV is jumping on the biodiesel-fueled bandwagon. In November, NBC (plus Bravo, Sci Fi and other sister channels) will run a week of green-themed episodes, from news to sitcoms. CBS has added a "Going Green" segment to The Early Show. And Fox says it will work climate change into the next season of 24. ("Dammit, Chloe, there's no time! The polar ice cap's going to melt in 15 minutes...
...pure altruism. Those popular, energy-stingy compact fluorescent bulbs? NBC's owner, General Electric, has managed to sell one or two. "When you have them being a market leader and saying this makes good business sense, people listen to that on [the TV] side," says Lauren Zalaznick, Bravo Media president, who is heading NBC's effort. And green pitches resonate with young and well-heeled viewers (the type who buy Priuses and $2-a-lb. organic apples), two groups the networks are fond of. NBC is confident enough in its green week's appeal to schedule it in sweeps...
...afternoon in this east-coast Italian city, you could hear the first snippets of dialogue from the next act of the global economy's evolving plotline. "Wo jiao Francesco," says a young Italian man, at the start of a Mandarin lesson in an office conference room. With a quick "Bravo," for Francesco, Alessandra Brezzi, a moonlighting professor of Chinese from the nearby University of Urbino, begins drilling her seven students on useful workplace vocabulary (ziliao/raw material; caiwuchu/accounting department) and proper Chinese etiquette (introduce yourself with a business card ready; never open a gift right away). Of course, these lessons...
They're not alone: Bravo, A&E, TLC and other channels have real-estate-oriented series, while HBO debuts the real estate satire 12 Miles of Bad Road next year. In FX's drama The Riches--about a con artist who moves to a gated community and passes himself off as a real estate lawyer--the buying and selling of land comes to stand for American dreams, appetites and origins. Creator Dmitry Lipkin says the pilot was shot in an exurb 40 minutes from New Orleans. "Everything around it was swampland," he recalls, "and in the middle...