Word: bravos
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Dates: during 2000-2009
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...summer—rode minimally before joining the team this school year with the encouragement of Nick, a fellow member of the A.D. final club. Nearly everyone on the polo team—except Nick—had no experience with polo before joining. “Ah ha! Bravo! When I turn, come to me!” Even his dad doesn’t escape Nick’s eye: “Well done...
...experience of the Americans fighting in the Korengal Valley illustrates how difficult the war in Afghanistan is - but also how it can still be won. Over the past nine months, Bravo Company, a 150-strong unit of the 1st Battalion 26th Infantry Regiment, lost seven men in the Korengal while trying to cool down a toxic cauldron of local insurgents, Taliban leaders, foreign jihadis and al-Qaeda members that has some calling this cedar-studded gorge the "Valley of Death." The villages of Korengal have had their losses too, but they are deaths mourned in secret. Elders say the Americans...
...even as networks are casting working-class sitcoms for fall, Bravo is cashing in on the rich. Bravo began life as a cable arts channel, but like artists of old, it discovered the utility of wealthy patrons. From Project Runway to the Real Housewives franchise (about well-off couples in New York City; Orange County, California; Atlanta; and soon New Jersey), it remade itself with reality TV about upscale consumerism...
There's plenty of consumption porn on Bravo--Rolexes, cars, vacation homes. But at the heart of it is a specific 21st century definition of luxury: middle-class people buy stuff; rich people buy services. When talismans of indulgence become widespread--lattes, iPhones, etc.--what distinguishes the truly well-to-do is their ability to pay others to do things...
...Bravo chronicled the high maintenance and the people who highly maintain them. No area of pampering was too obscure: luxe hotels (Welcome to the Parker), fashion (The Rachel Zoe Project), hairdressing (Blow Out), real estate (Million Dollar Listing), upscale gyms (Work Out), home dcor (Top Design), even exclusive-travel-booking (First Class All the Way). Whether you snark at the housewives or cheer for Top Chef's hopeful restaurateurs, there's always a window-shopping appeal: the aspirational lure of those spa treatments and seared foie gras...