Word: bravos
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...Then again, Joyce was no Heidi Klum. O.K., Project Runway, Klum's Bravo reality show about fashion designers, is not a masterwork of Western civilization. But it pulls off a rare feat: it makes the creative process entertaining. In Season 1 last winter, a cast of wannabe Vera Wangs squared off in design challenges that included sewing outfits from grocery-store items (the best entries used a lawn chair and cornhusks). In Season 2 (Wednesdays, 10 p.m. E.T.), one designer concocts a dress so audacious it may fall apart on the runway: it's held together by magnets. Other television...
...course, Klum has to think that fashion beats Fear Factor. More surprising is that the show became a hit with the Gap-shopping cable masses. The first season drew 1.3 million viewers an episode on average, a 229% ratings increase for Bravo in the time period. More than 2 million watched the finale. That's not nearly as many as watch American Idol or The Apprentice, but here's what makes Runway better. The contestants are experienced and mature (in Season 2, they range in age from 22 to 51, so they have their own sense of self and aesthetics...
...actor! I don't want to play Santa Claus' gay assistant. I have to buckle down and be the designer that I went on the show to be." (O.K., he's not a total shrinking violet: his where-is-he-now? special, Project Jay, airs on Bravo in February...
...commercials is an audience that could go tragically unaware of new KFC menu items. So we may see more product placement--not a case of Coca-Cola washing up on the island in Lost, but more seamless "embedding," such as when media buyer Magna Global Entertainment helped produce the Bravo reality show Blow Out, about a beauty salon, to get clients' products on the show. "There are different ways to get your word out," says Magna Global chairman and CEO Bill Cella. "Commercials won't go away," says David Lubars, chief creative officer and chairman of ad agency BBDO North...
...week were on newcomers like Frida Giannini, 33, who presented her first full collection at Gucci after being promoted in March from accessories designer to creative director of women's wear, and Christopher Bailey, who had one of his best Burberry collections since teaming up with ceo Rose Marie Bravo in 2001 to inject new life into the revered British brand. Giannini's show, if not a full-scale palace revolution, proved at the very least seditious. There was no sign of the sexed-up Gucci girl that Tom Ford, the brand's imagemaker until two years ago, so famously...