Word: brazil
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Dates: during 1950-1959
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Taking office again this week as Brazil's President after a sensational comeback victory in last October's election: Getulio Vargas...
...press, introducing modern makeup, circus-type headlines, bylined news stories on the U.S. model. He created his own news in campaigns for amateur flying, a lavish art museum for Sao Paulo, a hundred child centers to provide free milk and medical care for youngsters in poorer districts all over Brazil. And he showed his competitors that undreamed-of revenues could be earned by convincing Brazilian businessmen that it paid to advertise. Always, he plowed the fat profits right back into his enterprises, which by last week had grown to an estimated $50 million value...
...Chato runs his empire in a manner that fills observers with awe and keeps his subordinates on edge. He travels abroad, always by air, a full third of the time. Another third he puts in roaming around Brazil, scribbling his daily syndicated column (2,000,000 readers) on old envelopes and odd scraps of paper. He divides the rest of his time between his news agency's two main nerve centers in Rio and Sao Paulo...
...impact on Brazilian public opinion. His columns and newscasts convey a burning hatred for Communism and a strong regard for the U.S. On issues nearer home, in recent weeks, he called upon the President-elect to "teach Brazilians how to work," denounced "cancerous bureaucrats" and urged exploration of Brazil's oil by foreign companies ("What good does our oil do a thousand feet under the ground...
Last week Chato was taking a broad view of the return of his old nemesis, Getulio. "What I'm doing with my papers, my magazines, my radio and my television," said Chato expansively, "is running a big university in Brazil. I'm teaching progress and democracy. As a matter of fact, Dr. Vargas spent a long time in my school. Maybe he didn't progress very fast, but I think he learned a great deal. Now he knows lots about democracy...