Word: brazil
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...breaking the hold of the aristocracy and improving the lot of the peasants. "Only by giving liberty with reforms," says Rivera, "can we demonstrate that Fidel is a fraud." Guatemala's junta of colonels has given the country its biggest-and most surprising-boom in history. In Brazil, the question was not whether Leftist Joao Goulart would lead Latin America's biggest nation into civil war-but when. Under Humberto Castello Branco, a retired army general, the country finally seems pointed toward stability, if the reforms continue and the revolutionaries can keep from fighting among themselves...
...than a decade ago. In an effort to bring about a genuine common market, the LAFTA delegates at Bogota will consider several proposals. One plan would trim all tariffs by 10% a year; a more popular proposal calls for 12% cuts by LAFTA's most advanced members (Argentina, Brazil, Mexico), ranging down to only 4% reductions by its least developed countries (Paraguay and Ecuador). Even with that, the less developed countries fear that their infant industries would be wiped out by a flood of imports from the more advanced nations, who then would dominate LAFTA...
Many a Madison Avenue man would be driven to five-martini lunches by the demands and problems of advertising in Brazil. Of the country's 76 million people, 50% are illiterate and, besides, too poor to buy mass magazines. There is no national television, radio or newspaper. Inflation is so rampant that prices sometimes change overnight. All these handicaps have proved, however, to be advantages for a fast-moving Brazilian named Cicero Leuenroth, who has built his Standard Propaganda into Brazil's largest advertising agency by combining Madison Avenue drive and efficiency with a deep understanding...
Saints & Sexpots. Situated in both Rio de Janeiro and São Paulo, the agency and its 300 employees shrewdly tailor advertising to two markets. Brazil's richest consumers are in the "Golden Triangle" that stretches from Rio and São Paulo to Belo Horizonte. To stir them, Standard turns out sophisticated pitches that any Manhattan agency would proudly claim. For Rhodia fabrics, Leuenroth photographed Brazilian models wearing Rhodia clothes in Rome and Tokyo to convince women that Brazilian-made rayons and cottons are as smart as imports. In a nation where saints and sexpots remain the surest...
Campos' goal is to hold inflation to 70% this year and reduce it to a "normal" 10% by 1966. The program already shows some progress. Brazil's monthly rate of inflation is down from a prerevolution 7% to an average...