Word: brazil
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Dates: during 1960-1969
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...German electrical appliance maker, is now negotiating for a share of Italy's Olivetti. IBM, whose investments throughout Western Europe are extensive, has built a striking new research laboratory at La Gaude, outside Nice. Willys has just announced plans to build a new Jeep assembly plant in Brazil, and General Mills is negotiating a joint venture to make cornflakes in Japan. The Indian government, which has often been suspicious of private investment, last week gave approval for a plan to study the building of five fertilizer plants in India at a cost of $350 million, $200 million of which...
Actor James Garner and Comedian Pat Harrington Jr. introduce the four-day Carling World Golf Championship and interview some of the foreign competitors, including Nationalist China's Chen Ching-Po, New Zealand's Bob Charles, Brazil's Mario Gonzales...
There is still an awful lot of coffee in Brazil, but there seem to be fewer and fewer customers for it. Since the 1920s, when Brazil supplied 80% of the world's coffee, the country's share of the market has steadily declined. While warehouses are bulging with beans, stevedores in Santos and other big coffee ports nowadays lounge about playing cards. This year Brazil will probably not be able to find buyers for its allotted export quota of 18 million bags, or 37% of the world market. The main problem: an inflexible policy of too-high coffee...
Juan's Challenge. Among world commodities, coffee ranks second only to petroleum in export value, and in Brazil it is the No. 1 cash crop. Part of Brazil's crisis, of course, may be only temporary: drought and forest fires caused considerable scare-buying and stockpiling abroad, followed by a sharp drop in demand. But by charging as high as $62.37 a bag (132 lbs.), Brazil is asking more than the world market will bear. Aggressive African and Central American producers are busy underselling it, and Colombia has benefited from a successful U.S. ad campaign that features...
Exporters blame the trouble on the government's Brazilian Coffee Institute (I. B.C.), a complex clearinghouse that handles Brazil's coffee dealings. A recent official investigation uncovered a string of "irregularities" in I.B.C.'s hiring practices, promotional spending and coffee purchasing. The new president, appointed when the revolutionary government took over, is Leonidas Lopes Borio, 41, a civil engineer who is unfamiliar with coffee marketing...