Word: brazil
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Dates: during 1960-1969
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...glance swiftly at an other position paper before the arrival of the next foreign minister, Peru's Fer nando Schwalb Lopez. With Schwalb, Rusk talked economics and the Alliance for Progress. An hour later, with Ire land's Frank Aiken, the subject was the Congo. With Brazil's Joao Augusto de Aranjo Castro, the proposal for an atom-free zone in Latin America came up. Rusk said the U.S. would accept such an arrangement if it included Cuba and permitted U.S. transport of nuclear weapons through the Panama Canal...
...chance to promote nonalignment and trade in Latin America, half a dozen countries responded with invitations. But Tito played it safe. Well aware that he would be the first unbearded Communist chief of state to visit Latin America, he accepted only where he could hope for an enthusiastic reception: Brazil, Chile, Bolivia and Mexico, all of which profess an "independent" line between East and West. Last week the Yugoslav strongman was halfway through his tour, and he had seen little enthusiasm...
...Brazil could only be described as a diplomatic disaster. The few feeble cheers were drowned in the roar of protest from Roman Catholic churchmen and conservative organizations. Tito wanted to visit Rio and Sao Paulo; their governors flatly refused, saying they could not guarantee his safety. So for four days Tito hung around the backlands capital of Brasilia while President Joao Goulart wondered miserably what to do next. Tito's address to the joint session of Congress (on the growing importance of nonalignment in world affairs) was boycotted by four-fifths of the legislators...
...Brazil...
...hard way that no single slogan or sales pitch can be successful everywhere. Copywriters for General Motors found out that "Body by Fisher" came out "Corpse by Fisher" in Flemish. "Schweppes Tonic Water" was speedily dehydrated to "Schweppes Tonica" in Italy, where "il water" idiomatically indicates a bathroom. In Brazil, one U.S. airline proudly advertised the swank "rendezvous lounges" on its jets, learned belatedly that rendezvous in Portuguese means a room hired for assignations. Africa is an account executive's nightmare. Native words acceptable in one town are obscenities 50 miles away, and that old advertising catchword "magic...