Word: brazil
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Dates: during 1960-1969
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...First Spark. To blame was the state's eight-month drought, which has turned the southern part of Brazil-from the Uruguayan border to Rio-into a tinderbox. All it took was some farmers burning off their land for the next planting, cigarettes carelessly flicked away, campfires not quite snuffed out, or a spark from an old coal-burning locomotive. What started as a few scattered blazes soon blew in to hundreds of fires, then thousands...
With some 10,000 state fire fighters, militiamen, federal troops and volunteers, Paraná officials are concentrating more on saving populated areas than fighting the flames themselves. No town has been totally burned. The biggest victory was saving Cidade Nova, site of Brazil's largest paper mill. It took 17 bulldozers and hundreds of fire fighters clearing a two-mile-wide fire lane around the town to check the flames. Though 70% of the mill's forest reserves were wiped out, the mill and town were saved...
Their imitators are legion. All over the world-in Canada, Greece, Brazil, Japan, Israel, Hungary and both Germanys, even in Moscow and immoderately in Manhattan-cinemania has descended upon the rising generation. Young men at all hours of the day and night stalk through the streets clutching fleaweight cameras and proclaiming prophetically a new religion of cinema. Its creed has been passionately enunciated by Director Truffaut...
...Sound Stage. In France, where the movement is called the New Wave, 60 young directors made their first full-length films in less than two years (1959-60). In Poland, 22 films both long and short are now in production. In Brazil, nine new directors have made their film debuts in the last two years, and two dozen more will do the same in the next twelve months. The rage and the revolution are rising everywhere, and everywhere the new movements are really one movement, a new international cinema in which all the world's a sound stage...
...places, gum is not only acceptable but "a definite aid to oral hygiene." Far more subdued than Wrigley messages for masticating Americans, the "Certainly not" ads have stepped up sales. They also exemplify a trend toward tailor-made world advertising that is summed up by McCann-Erickson's Brazil Manager Sergio Souza: "We use internationally recognized methods and appeal to basic human desires and fears. But we add national touches, color and language...