Word: brazil
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...Sweet Ride in Brazil...
Alcohol consumption in Brazil is on the rise, but not because people are drinking more. Instead, drivers are filling their gas tanks with ethyl alcohol, or ethanol, which is one of two fuel options used in a new generation of Brazilian cars called Flex. The cars work like traditional vehicles but can run on either gasoline or ethanol derived from sugar cane--a commodity in abundance in Brazil. Volkswagen, Ford, Fiat and GM all produce Flex lines. In May sales of Flex vehicles overtook gasoline models for the first time. By August, Flex sales had risen 61.7%. "I am hard...
...Brazil is a leader in this technology by virtue of its extensive expertise at every stage of the supply chain: growing sugar cane efficiently, refining it, converting it to ethanol and manufacturing the cars. Brazil is building ethanol plants and is in a great position to capitalize on its vast experience by selling its knowledge to other countries that decide to adopt this new technology or buy its cars...
Coke's quest of cool began with the Designers Republic, based in Sheffield, England, which dreamed up the Love Being model. Studios from Tokyo, São Paulo, Brazil, and Johannesburg, South Africa, came up with other variations...
...will show up first in Germany, Spain, Italy, Mexico and Brazil, among other key markets, later this year. In 15 to 20 months, after the bottles' global tour, Coke will decide whether to retire the new designs or try to produce them on a broader scale. In the U.S., Coke worked with MK12, based in Kansas City, Mo., to fashion a bottle that will get Coke noticed in the right places, as in music videos. On his blog, Matt Fraction, one of MK12's founders, described his team's artistic freedom: "They left everyone alone to do the work...