Word: brazile
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Dates: during 2000-2009
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...Sweet Ride in Brazil...
Coke's quest of cool began with the Designers Republic, based in Sheffield, England, which dreamed up the Love Being model. Studios from Tokyo, São Paulo, Brazil, and Johannesburg, South Africa, came up with other variations...
...will show up first in Germany, Spain, Italy, Mexico and Brazil, among other key markets, later this year. In 15 to 20 months, after the bottles' global tour, Coke will decide whether to retire the new designs or try to produce them on a broader scale. In the U.S., Coke worked with MK12, based in Kansas City, Mo., to fashion a bottle that will get Coke noticed in the right places, as in music videos. On his blog, Matt Fraction, one of MK12's founders, described his team's artistic freedom: "They left everyone alone to do the work...
...gleaming white labs on Manhattan's West Side, a team of perfumers recently set out to create a new fragrance that would strike sniffers as imaginative, passionate, dynamic and "human." The three most promising bouquets were consumer tested in China, Brazil, Russia, Thailand, Germany and the U.S.--and then tweaked some more. The result, a fresh, fruity aroma, won't be dabbed behind the ears of fashionistas or sold on the shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet...
...WHITMAN: I'm optimistic. Particularly in developing markets like China and India and Brazil, those populations may well leapfrog over the PC and laptop with their phones...