Word: brazile
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Dates: during 2000-2009
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Instead, Puritz hires natives to oversee in-country operations. And he agonizes over each decision. He likes multilingual candidates, and he demands multicultural savvy--people who have worked for companies based in different countries, even if they themselves have never left Brazil. Says Puritz: "If people don't have that intellectual dexterity of understanding how other cultures work, they won't succeed in this business." That's a sentiment chanted over and over again by other executives at international firms. "You need to borrow the know-how of local culture and local law," says Cendant's Pfeffer. "It's important...
...have the regulatory burden we do, or a minimum wage, or high fuel prices." Brazilian producers of frozen, concentrated orange juice are thirstily eyeing the U.S. market, in which they once enjoyed a 45% share. That was before the U.S. industry got Washington to impose whopping 63% tariffs, slashing Brazil's slice of the $8 billion market to just 12%. Brazil, with its much lower costs, has threatened to scuttle the whole free-trade area unless it regains free access for its juice. But the citrus agency in Florida claims that without tariffs, it could not "keep our growers...
Many South American unions are against the free-trade area. And Brazil, the biggest economy in Latin America, worries about its inefficient, state-protected industries. Brazil wants to assert itself as the Latin economic and political leader through Mercosur, its customs union with Argentina, Chile and other neighbors, and it will be the region's toughest negotiator...
...loser would likely be Asia. Larry Martin, president of the American Apparel and Footwear Association, says that since 1994, when NAFTA went into effect, "the Mexican and Caribbean share of our imports has risen from 24% to 38%, while China's share has dropped from 11% to 6%." Brazil's footwear industry is overwhelmed in the U.S. by China, where costs are 10% lower, but foresees a boom if it can eliminate the current 8.5% U.S. tariff...
Perhaps the key to the tension lies in the lush coffee plantations that cover more than 200,000 hectares in Dak Lak. Vietnam has become the world's second-largest exporter of coffee (behind Brazil) in the past decade, and last year it was the No. 1 exporter of the robusta bean. But there's a bleaker story behind the impressive statistics. After the war years, the communist government embarked on a major resettlement campaign: it banned collective land ownership, declared traditional tribal lands state property available for redistribution and forbade nomadic slash-and-burn farming practices, forcing hill tribes...