Word: brazile
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...moving more quickly into markets with higher potential for economic growth. K.R. Lakshminarayana, chief strategy officer at Wipro, says that, with the West mired in "an economic reboot," his company has over the past two years opened operations centers in China, Egypt and the Philippines, while expanding others in Brazil and Romania. These markets, he says, will help Wipro achieve its primary goal: "the maintenance of velocity." (Read "Stressed Out in India's Tech Capital...
...large firms and financial institutions from emerging countries as they seek to professionalize their operations. A study by NASSCOM and consulting firm McKinsey figured that by 2020 about a quarter of potential IT- and business-services revenues for outsourcing firms will be generated in the so-called BRIC countries: Brazil, Russia, India and China. Although the U.S. still accounts for 60% of the export revenue of India's IT sector, emerging markets are growing faster. NASSCOM data show that the Indian IT sector's revenues from the Asia-Pacific region grew by a compounded 42% a year between...
None of this, however, is in Lula, Son of Brazil, the two-hour epic that opens across Latin America's biggest nation on Jan. 1. With a secondary billing that goes "You know the man, but you don't know his story," the film vaults through the episodes that marked Lula's early years and his remarkable rise from poor to powerful. Starting in the scrubland of the northeast, where he was born one of eight kids, it follows him to São Paulo, where he suffered at the hands of an abusive and alcoholic father. It shows...
...style that owes much to Brazil's famous soap operas, in which every movement, emotion and line drips with melodrama, the film depicts him losing a finger in a lathe accident and then his wife and son in childbirth, before he bounces back to lead the powerful metalworkers' union in historic strikes that challenged the country's military dictatorship. (Read "Can Rio's Crime Problem Be Solved Before the Olympics...
Because the poor - the main source of Lula's support - usually don't go to the movies in Brazil (more than 90% of the country's municipalities do not even have a cinema), Barreto says the movie company is offering cheap tickets to union members and plans to show the film on mobile screens in rural areas. They are also prescreening the film for some of Lula's critics in the hope they will give it two thumbs up, thereby potentially attracting more middle-class viewers. But just who will pay to see it remains a concern. "The biggest problem...