Word: brazilianizing
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Dates: during 1970-1979
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...effective a boycott could be is uncertain. The hardened coffee addict is no more likely to drink tea than an alcoholic is to develop a taste for orange soda. Coffee can thus withstand price rises that most other commodities cannot. Camillo Calazans, president of the Brazilian Coffee Institute, concedes that there is a limit to what people will pay for coffee. But he does not think a U.S. boycott will seriously cut into Brazil's coffee exports-or prices...
...only for that reason, the elections last week of aldermen and mayors in 3,968 municipalities had more than local import. Their significance was further heightened by the intense nationwide campaign waged by President Ernesto Geisel, 68, the Brazilian military's hand-picked chief of state. Though securely ensconced in his own job as President until 1979, Geisel jetted through 16 of Brazil's 21 states, kissing babies, cutting ribbons and shaking every hand in sight like any vote-hungry candidate. Along the way, he invested much of his personal prestige on behalf of local candidates...
...arrests of student leaders in the summer of 1973, he decided to proceed with a political maneuver that would buy him time. He abolished the monarchy, made himself president of a republic, and installed a civilian premier who promised elections in 1974. It was an attempt to impose a Brazilian or Turkish style solution to the crisis, with the fascist junta actually retaining full power behind a facade of fake democratic procedures. It was, of course, again vocally rejected by democratic public opinion and political leaders. The students were also promised elections for university students councils, but under the control...
...there is more to Ludwig's Brazilian venture than just trees. Jari has diked, drained, leveled, and planted in rice 5,000 acres of swampy land along the Amazon riverbanks. In September the company had its first rice harvest. On the rice project alone, Ludwig has spent more than $20 million for the three airplanes that do the seeding and fertilizing, a fleet of 26 rice harvesters, and a drying and storage facility. By 1982 Jari will have 35,000 acres of rice under cultivation. Single crop yields are roughly the same as in Arkansas and Missouri?about 2� tons...
Untrue Rumors. The Brazilian government has long pursued its own plans to colonize and develop the Amazon, so far with disappointing results. In a way, Ludwig's project is the realization of this old Brazilian ambition. Yet Jari has picked up an unjustifiedly distasteful reputation in Brazil. Because of Ludwig's passion for secrecy, abetted by Jari's remote location, untrue stories of slave laborers living in hovels have regularly appeared in the Brazilian press. In fact, while they are occasionally exploited by contractors, the migrant workers who make up about two-thirds of Jari's work force frequently return...