Word: brazilianizing
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Dates: during 1970-1979
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...Brazilian and U.S. experts, using the "miracle rice" imported from the Philippines, are developing the world's largest fields, which already cover some 7,900 acres. A big poultry farm is being set up, and experiments are under way to breed a more robust strain of water buffalo...
Reports TIME'S Buenos Aires bureau chief George Russell, who visited the project: "Ludwig's efforts in the Amazon are capitalism in its most epic sense. But he has wisely insisted on 'Brazilianizing' Jari: only 40 of the 8,500-member labor force are non-Brazilian. He has drawn university graduates from the country's south, illiterate laborers from Brazil's economically stricken northeast, and equally unfortunate natives from the Amazon's primitive villages. Ludwig's managers at Jari claim with pride that they have created a true meritocracy with instant opportunities...
...Since Brazilian law prohibits a corporation from profiting from the many services necessary in running a community, the Jari enterprise must give away or sell at no profit a large range of services and amenities. It operates a supermarket where goods are sold at just above cost, provides free meals to employees in company cafeterias and runs an air shuttle service that charges no fares...
...managerial staff. But he cut back substantially on plans for additional housing, especially for the lowest-paid workers. Result: squalid slum towns, inhabited partly by whores and thieves, have sprung up near the sites, and many workers live in unsanitary and unsavory conditions. At first, Ludwig relied entirely on Brazilian contractors to supply laborers, and some of the bosses exploited their men and skimmed off their wages. Now Ludwig has set up safeguards to ensure that the workers receive their full pay, which averages about $12 daily, or three times the national rural average...
...temper tantrums and his impressive won-lost record at Indiana University. At the Pan American games in San Juan last week, he embellished his reputation in both areas. He was coaching the U.S. basketball team in a practice session when the Puerto Rican policeman on duty allowed the Brazilian women's team into the gym before he was supposed to by Knight's account...