Word: brazilianizing
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Three days before Christmas 1988, Brazil was stunned by the news that Chico Mendes, a humble rubber tapper who had become the country's most famous crusader for the protection of the Amazon rain forest, had been murdered by furious Brazilian landowners. Martyrdom can help fulfill a life's mission, and that was true for Mendes: his death electrified a generation of young Brazilians, who found both magic and meaning in his seductive brand of environmentalism...
Sylvia Mitraud, a Sao Paulo university student,was among those seduced. The daughter of a Brazilian economic-planning-ministry bureaucrat, she had been brought up to care more about her Portuguese enunciation than the environment. But Mendes' death taught her that the deadly tension between land and development was costing Brazil its future. "I realized that if we were going to survive, we couldn't continue with unsound environmental development," says Mitraud. Today the 32-year-old is a tireless activist for the World Wildlife Fund. On the road more than half of each month, Mitraud, who is single, shuttles...
Like the clothing, the shoes sold at 'Black and Blues' follow a somewhat illogical mix of styles. The majority of shoes are hard-core Doc Martens and combat boot look-alikes such as Angels' shiny crimson interpretation ($110). On the other hand, one can find hippie gear like the Brazilian walking shoe ($48) and several pairs of clogs ($45 to $58). For those planning to make a preppier statement with their footwear, the store offers black Paloma mules ($58), as well as open-toed sandals by Steve Madden...
Nike had to use cash because it had little else to offer. Its first soccer shoes were terrible, forcing Knight to buy a shoemaking operation in Italy. The company poured money into R. and D. and designed a new soccer shoe around Ronaldo, a Brazilian, voted best player in the world last year. The new model, called the Mercurial, uses a synthetic material instead of kangaroo leather, and is 50% lighter than current models. "It's going to rock the shoe world," says Mike Moyle, CEO of Eurosport, a leading mail-order catalog. Despite its investment of hundreds of millions...
...seemed to Castro that signs of nonconformity and a search for new ideas were infecting the populace. Little by little, people were going back to church. So he spent 23 hours talking to a Brazilian Dominican friar, Frei Betto. The subsequent book, Fidel and Religion, became a national best seller. Here was the apostle of Marxism expounding on his Catholic upbringing and attitudes toward religion. He recalled his devout mother and his rigorous parochial education. He had been baptized and was taught biblical history and Catholic catechism. At his upper-class Jesuit high school he absorbed the determination and discipline...