Word: brazilianizing
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...InBev's empire sprawls across 200 brands including Beck's, Stella Artois, Labatt, Brahma, Leffe, Hoegaarden and Skol. The combined company will now be called Anheuser-Busch InBev, and headed by InBev's Brazilian chief executive, Carlos Brito. InBev has pledged that the company's North American headquarters would remain in St. Louis, and that none of Anheuser's 12 U.S. breweries would be closed. The two brewers say their merger will generate annual savings of $1.5 billion from measures like better managing the supply chain and that layoffs will be kept to a minimum because there is little current...
...believes that even the most outstanding player from Palmeiras or Corinthians is fit to lace the boots of Kaka or Ronaldinho, the most recent winners of the World Player of the Year award. Of the 11 players who started against Argentina last month, only one, Adriano, played for a Brazilian club, and he was there on loan from Internazionale of Milan...
Futebol, or soccer, has for a half century been the very heartbeat of Brazilian national pride as generation after generation of exquisitely talented players has donned the national team's canary-yellow jersey and showed the world how the "beautiful game" should be played. And Europe's elite leagues have long honored Brazil's contribution to the game by bringing dozens of Brazilian players to star in their top teams. But Brazil may have been a victim of its own success: Today, the national team is struggling, and the resultant crisis in national pride has enraged everyone from the fans...
...form is hardly surprising in a country that one of his predecessors once described as having 180 million coaches. But the players he chooses are also coming in for flak in a controversy that has raised the question of just what it means to be Brazilian. Many fans believe that when Brazilian players make it big and are signed to play for major European professional teams, they lose their identity and national pride. (Indeed, there are currently more than ten other countries, ranging from Spain and Portugal to Croatia, Poland and Japan, that have awarded citizenship to Brazilian pros...
...restoring national pride lies with selecting more home-based players in the Brazil team, the theory being that those closer to home have a greater desire to represent their country than those earning pounds and Euros. Finding such player may be a tough prospect, however, because so many Brazilian players are lured overseas at increasingly young ages: last year, alone, 1,085 Brazilian players were signed by foreign pro teams...