Word: brazilianizing
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Brazil and the U.S. are historic friends and close partners in trade. But to hear Brazil's xenophobes and leftists tell it, the U.S. is stealing atomic minerals, interfering with the coffee market, sucking out exorbitant profits, monopolizing Brazilian industry (or, on the other hand, refusing to invest in Brazil). Career Diplomat John Moors Cabot, who built a reputation in Sweden from 1954 to 1957 as an ambassador willing to speak up anywhere any time for the U.S., was appalled at such complaints when he arrived in July to be U.S. ambassador. Last week, in a speech, he ticked...
...trained more than 1,000 doctors, nurses and technicians, has helped to eradicate malaria, and to build Brazil's greatest steel plant. ¶In the private field, the U.S. buys 58% of Brazil's coffee exports, has invested more than $1.3 billion to employ 94,000 Brazilians, do $427 million worth of local business with Brazilian suppliers, pay $77 million in taxes. U.S. capital is helping Brazil develop by making trucks, tires, electricity and electrical equipment, pharmaceuticals, chemicals, business machines. ¶In the defense field, the U.S. has provided two cruisers, four destroyers, eight destroyer escorts, two submarines...
Scouts in the Whiskey. By mid-1958, The Whiskey Distillers of Ireland, who wanted to make a bigger dent in the U.S. market, were in the fold. Weiner & Gossage started an Irish campaign that featured ads ending in midsentence, sniffed at the Brazilian coffee bean (because Irish coffee obscured the burnished flavor of Irish whiskey), extolled St. Patrick's Day in Mexico City. In the interest of scientific experiment ("Irish whiskey research in nature's laboratory"), Gossage dreamed up the Irish Geophysical Year, to be held in McMurdo Sound...
...Caffé Doney. There in the soft Roman night, Italians and tourists alike sat till the wee hours beneath bright sidewalk umbrellas, sipping whisky, apéritifs or coffee, and watching the Via Veneto's endless parade of smartly dressed girls, pomaded gigolos and international celebrities, ranging from Brazilian Playboy "Baby" Pignatari to Hollywood's Clark Gable...
...kingdom of a snake called Bothrops insularis. Pit vipers related to rattlesnakes but much more poisonous, they swarm in the undergrowth, festoon the trees. They are found nowhere else in all the world, and their control of the mile-long island has not been contested since 1921, when the Brazilian government withdrew its lighthouse keepers after snakes had killed three of them and the wife of a fourth. They seem to live an ideal life, with plenty of sea birds to prey upon and no enemies. But all is not well in their paradise. Last week Herpetologist Alphonse Richard Hoge...