Word: brazilianizing
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Since his overthrow five years ago by a Brazilian army clique, ex-Dictator Getulio Vargas has lived the quiet life of a gentleman gaucho on his estancia in Rio Grande do Sul. To visitors he spoke of his ranch as "this secluded spot so remote from political agitation." He smoked long cigars, wore a cowboy's bombachas, tended his cattle, and waited...
...last week, Senator Guy M. Gillette's special Senate investigating subcommittee said flatly that this was not truer there had been no genuine coffee shortage. In its sharply worded 44-page report, the committee blamed high prices chiefly on big Brazilian growers who, the committee said, had created a synthetic shortage by withholding huge stocks of coffee from the U.S. market. They had thus made fat profits through speculation in futures on the New York Coffee & Sugar Exchange, the committee intimated...
...Curb coffee speculation by increasing margin requirements, now around 15%, to 50% on the New York exchange; amend certain trading rules which permit Brazilian interests virtually to control the New York market...
...Pressure Brazilian and Colombian dealers into selling the coffee stocks which they now have stored in U.S. warehouses. At the threat of federal control of coffee trading, coffee futures dropped 1.41? in a single day last week. But at week's end Santos No. 4 was still at a lofty 46? a pound, still 70% higher than last June...
...typical, recent case was the plea for a Coca-Cola bottling agreement filed by a Brazilian named Paulo Pereira Ignacio, who wanted to open a Coca-Cola plant in the town of Rio Preto (pop. 23,972). First of all, he had to have money to support his bride in the manner to which she was accustomed (i.e., enough capital to withstand any possible competition and to finance any possible expansion). Pereira Ignacio passed on that count-his father and he had already made millions in textiles and concrete. But the suitor must also measure up in character and honor...