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...into the future. On the whiteboard were the names of five possibilities for the company's next big sponsorship push. Two of them, the NFL and the NBA, were in sports where Nike was well established, but the other three represented worlds where Nike was all but unknown: the Brazilian soccer team, the New Zealand All Blacks rugby team and a teenage golfing phenom named Tiger Woods. Wall Street was waiting to see what Nike would do to follow up Michael Jordan and the enormously successful Air Jordan line of footwear. When the company announced that it had signed...

Author: /time Magazine | Title: Member of the Club | 4/12/2007 | See Source »

...country, is compromising productivity and competitiveness and acting as a brake on the country's development, according to economists, businesspeople and educators. With the economies of China and India surging ahead, thanks in part to their large pools of educated workers, the issue has become an urgent one for Brazilian business...

Author: /time Magazine | Title: Back to School | 4/12/2007 | See Source »

Last year the Pritzker Prize, the closest thing architecture has to an Oscar, went to the architectural equivalent of an indie star: Paul Mendes da Rochas, a Brazilian architect who was greatly gifted but not exactly a household name. This year it goes to the architectural equivalent of Paul Newman. At the age of 73, Richard Rogers is so well known, with so many major projects under his belt, that a lot of people will be surprised to hear he didn't have the bronze medallion already. But if it's hard not to think of him as a safe...

Author: /time Magazine | Title: Turning Buildings Inside Out | 3/29/2007 | See Source »

...Brazil at a conference about the disease in the Center for Government and International Studies yesterday. The conference, organized in part by a Harvard undergraduate, presented Brazil as a generally good model for countries affected by AIDS. During the early 1990s the World Bank projected that 1.2 million Brazilians would be infected with HIV by 2000. But in 2005 it was estimated that only 600,000 had been infected, according to Professor of Medicine John R. David. “Brazil might have become like South Africa, but instead Brazil has had very positive results compared to the projected statistics...

Author: By Jessica A. Estep, CRIMSON STAFF WRITER | Title: Univ. Helps Brazil Slow AIDS Rates | 3/23/2007 | See Source »

...duty, reason, and human freedom.ROCKY BEGINNINGSIn the process, it brings together filmmakers and actors with vastly different backgrounds, most notably Gerard Butler, a Scottish actor with a history of playing Gothic villains (“Dracula,” “Phantom in the Opera”); Brazilian indie film veteran Rodrigo Santoro, who also played Laura Linney’s love interest in “Love Actually”; and young director Zack Snyder. Snyder got interested in making “300” into a film several years ago, when he first read Miller?...

Author: By Marianne F. Kaletzky, CRIMSON STAFF WRITER | Title: Behind the Armor: The Tough Guys of ‘300’ Give Butt-Kicking Secrets | 3/8/2007 | See Source »

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