Word: braziller
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Dates: during 1960-1969
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...expense of development. In the Northeast, the government's regional development agency, called SUDENE, is luring new industry with special tax incentives and is helping build a $37 million potassium-fertilizer factory, a $44 million caustic-soda plant and an $11 million tire plant. Brazil is building the new $25 million, 15-story Panorama Palace Hotel on a Rio hill side overlooking Copacabana Beach; it will be Latin America's largest and lushest hotel. The massive 4,000,000-kw. Urubupunga Project going up on the Parana River in south-central Brazil, one of the largest hydroelectric complexes...
Uprooting Bushes. The inflationary rise is getting a strong tail wind from the country's primitive agriculture, which is failing to keep up with the annual increase in the birth rate. Last year, Brazil's population increased almost roughly by the equivalent of the total population of Uruguay (pop. 2.7 million). Yet Brazil's farm tools and techniques are so antiquated that the country actually produces less corn and wheat per acre than it did 30 years ago. Moreover, one-fourth of what it does produce spoils before it reaches market because of poor transportation and storage...
Costa has made a point that he will vigorously push "all measures that increase agriculture and cattle production, as well as raise productivity." To expand Brazil's backward agriculture, he plans to step up the pace of a two-year-old land-reform program, aimed at extending credit to small farmers, providing them with technical guidance and breaking up the country's huge estates. It will be a much harder and longer task to eradicate the inevitable result of Brazil's farm troubles: the sprawling belts of poverty and misery throughout the countryside, where 50% of Brazil...
...Brazil's cities are as varied as its people. The Brazilians of Rio-better known as Cariocas-are a lively, loving lot who live for the beach, the fast and easy deal, the artful fix (jeito) and fun and sloppy sports clothes. Nothing seems to bother the Cariocas. Because of power shortages, the lights in various parts of Rio are turned off at various times each evening. Instead of worrying about it, the carioca has invented a game called carioca roulette, in which he climbs into an elevator around shut-off time and takes his chances on making...
...contrast to Rio, Sāo Paulo is all business. Brazil's biggest and fastest growing city (pop. 6,000,000), it has 25,000 industrial enterprises that account for 30% of Brazil's total production. Sao Paulo considers itself the Brazilian Wall Street, and Paulistas act and dress accordingly, favoring dark suits and somber miens for all occasions. When he is not at one of the city's 500 sports clubs, Sao Paulo's favorite recreation, the Paulista will usually be in his car fighting Latin America's worst traffic jam (416,000 vehicles...