Word: braziller
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Dates: during 1960-1969
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...five months Pole Vaulter John Pennel, 25, has traveled-from São Paulo, Brazil, to Saskatoon, Saskatchewan, to Los Angeles, to Boston, to Baltimore-all with the notion of be coming the first man ever to vault 17 ft. indoors. Along the way he competed in 16 meets, won his event in 13 of them, set two new world records (16 ft. 9½-in. and 16 ft. 10 in.). In Boston, he soared cleanly over the bar at 17 ft. i in., only to dislodge it with his arm on the way down. In Los Angeles, he cleared...
Married. Edson Arantes do Nascimento, 25, better known as Pelé, Brazil's-and probably the world's-best soccer player; and Rosemary Cholbi, 20, a Santos dockworker's daughter; in Santos, Brazil...
...prices have shot up 58% in a year because of the war and the influx of free-spending G.I.s. Peru's government is spending prodigiously on a national development program, with the result that prices went up 18% last year, are expected to rise 25% this year. Brazil's government, battling one of the world's worst inflationary problems, hopes gamely to reduce the rise in living costs from last year...
...revolt, expropriation and inflation are common, Sears since 1960 has lifted sales from $103 million to $150 million. In the last decade-despite the nationalization of six stores by Castro's Cuba-Sears has tripled its number of stores to 64 in nine countries from Costa Rica to Brazil (plus seven in Puerto Rico). This week its top Latin American executives will meet in Mexico City, site of the biggest operation, to discuss further expansion. Next year the company will open two stores in Spain-its first European venture-and transfer some of its Latin American chiefs there...
Sears expects to grow further in Latin America, in the next five years plans to open 50 new branches in Brazil alone. Smaller local retailers have two choices. They can complain about the competition, and languish. Or they can prosper by adopting Sears's fairly moderate prices and modern methods. Many have done just that...