Word: braziller
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Instead, Puritz hires natives to oversee in-country operations. And he agonizes over each decision. He likes multilingual candidates, and he demands multicultural savvy--people who have worked for companies based in different countries, even if they themselves have never left Brazil. Says Puritz: "If people don't have that intellectual dexterity of understanding how other cultures work, they won't succeed in this business." That's a sentiment chanted over and over again by other executives at international firms. "You need to borrow the know-how of local culture and local law," says Cendant's Pfeffer. "It's important...
Perhaps the key to the tension lies in the lush coffee plantations that cover more than 200,000 hectares in Dak Lak. Vietnam has become the world's second-largest exporter of coffee (behind Brazil) in the past decade, and last year it was the No. 1 exporter of the robusta bean. But there's a bleaker story behind the impressive statistics. After the war years, the communist government embarked on a major resettlement campaign: it banned collective land ownership, declared traditional tribal lands state property available for redistribution and forbade nomadic slash-and-burn farming practices, forcing hill tribes...
...development and distribution of cheap alternatives to the AIDS drugs marketed by Western pharmaceutical corporations, which are often priced beyond the reach of most HIV patients in the developing world. Castro also vowed to put Cuba's pharmaceutical industry to work on helping countries such as South Africa and Brazil manufacture generic versions of the drug treatments patented by Western pharmaceutical corporations...
...lives of millions of people, the sanctity of intellectual property is far from assured. While the U.S. may have managed for the most part to stamp out industrial-scale piracy of CDs and movies in the developing world, life-saving medicines are another matter. Companies in India and Brazil, for example, have copied AIDS treatments and distributed them in the developing world at a fraction of the cost charged in the West for the brand-name product. Whatever the outcome of the resulting disputes in the courts and at the World Trade Organization, the moral weight of life-saving necessity...
...children of Brazil's greatest musicians are taking to the world stage. Last year saw the release of Tanto Tempo by Bebel Gilberto, daughter of bossa nova great Joao Gilberto; Max de Castro, son of bossa nova singer Wilson Simonal, also made a splash with his album Samba Raro. Now Moreno Veloso, son of Tropicalia genius Caetano Veloso, is raising his voice. Veloso's CD (made with bandmates Domenico and Kassin) is no mere echo of his father; his inventive songs have a quiet, vernal charm all their...