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...franchises within franchises, says Diego Lerner, president of Disney Latin America, build "closer links with the communities we're aiming for and respect the local cultural environment." In Mexico, the hero plays soccer, not basketball, while his Argentinean counterpart plays rugby. Similar local HSM-inspired movies are planned for Brazil, Russia and India - where the hero will be a cricketer. These spin-offs - which come with marketing tie-ins of their own - allow Disney "to become a real global company," observes Lerner. "By making local movies on top of the original, we're adding value on top of value...

Author: /time Magazine | Title: How High School Musical Conquered the World | 10/27/2008 | See Source »

...have a lot of the same issues, for example, affirmative action, gay rights, women’s rights.” Justice Mendes’ 30-minute talk placed the Brazilian judicial system within the context of international law and examined the similarities and differences between Brazil and other countries such as the US and Germany. “Knowing about the specifics of different [judicial] models will encourage the search of dialogue among legal scholars from different systems of adjudication,” Mendes said. After his talk, he answered questions from students and professors about issues of affirmative...

Author: By Manning Ding, CONTRIBUTING WRITER | Title: Brazilian Judge Draws Crowd at HLS | 10/27/2008 | See Source »

...extend Iceland a $2 billion loan; similar accords are expected to be made with other countries badly in need of economic stability amid the current upheaval, including Hungary and the Ukraine. Nations with more stable economies that are badly hurting for access to foreign currency like South Korea and Brazil, meanwhile, may also soon turn to the IMF for help...

Author: /time Magazine | Title: IMF Tries to Recover from Strauss-Kahn Affair | 10/26/2008 | See Source »

...Corp., are part of the Repsol-led consortium. Venezuela's state-run Petroleos de Venezuela is considered a lesser player because it has little deep-water drilling experience. (China is also interested but so far only involved in onshore drilling in Cuba.) Cuba is now in important negotiations with Brazil's Petrobras, which just made its own multibillion-barrel oil find off its coast near Rio de Janeiro and could, analysts say, be the major offshore drilling partner for Cuba if it jumps...

Author: /time Magazine | Title: How Cuba's Oil Find Could Change the US Embargo | 10/23/2008 | See Source »

...Cuba really does have 20 billion bbl. to drill, however, it could more easily find other interested refinery investors, like Brazil. The question is whether the U.S. will want to step off the sidelines and get a piece of the action too. Kirby Jones, head of the U.S.-Cuba Trade Association and an embargo opponent, says Tenreyro's staff has been credible in the past, and he believes the new estimate is probably accurate. "So for the U.S., this becomes an 800-lb. guerrilla knocking on everybody's door," says Jones. "With that much oil, there would be the feeling...

Author: /time Magazine | Title: How Cuba's Oil Find Could Change the US Embargo | 10/23/2008 | See Source »

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