Word: bread
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Dates: during 1930-1939
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When William Ziff first entered the field Negro papers carried little national advertising except hair-straightener, a few cosmetics, patent medicines. Now the list includes Camel cigarets, Bond Bread. Rumford Baking Powder, Bayer's Aspirin, Blue Ribbon Malt, Gillette Razors, Lifebuoy Soap...
Once, for a pal in the R. A. F., Shaw filled in this personal report: "Favorite color: scarlet. Favorite dish: bread & water. Favorite musician: Mozart. Favorite author: Wm. Morris. Favorite character in history: Nil. Favorite place: London. Greatest pleasure: sleep. Greatest pain: noise. Greatest fear: animal spirits. Greatest wish: to be forgotten of my friends...
...bread, because of decreased cost...
After so much pretentious pastryware, cunningly but cheaply contrived by city haif-breeds, an honest book like Greenhaul, is as good as good bread. Many a long-cheated stomach should welcome it with enthusiastic rumblings. The story starts plainly and unprepossessingly enough, like any drab, overpopulated family novel: it is laid in dull, provincial, middle-class English surroundings-but instead of developing soporifically or solemnly, pseudo-tragically, pseudo-greatly, Greenbanks gradually, increasingly, compellingly turns into that rare phenomenon: a very good book...
...cleverness, Authoress Whipple has made old Heroine Louisa the kind of human being that human beings instinctively, almost unanimously admire. " 'Mmmm,' said Charles. 'The French have an expression "Bon comme le pain." When I heard it, I thought of you. You're good, like bread; you're essential, you know. Mother. The world couldn't get on without people like you.'" Readers of Greenbanks will close the book with a grateful nod, admit that Charles was absolutely right...