Word: bread
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Dates: during 1940-1949
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...bread was fine for her son; neighbors also found it fine. Like many Americans, they were tired of the mass-produced American bread scientifically refined until it is purified of almost all taste. At their urging, Mrs. Rudkin took eight loaves in a wicker basket to a nearby grocer. They were sold so fast that she set up a bakery of her own in the stable of her Pepperidge Farm, hired a neighbor girl, Mary Ference, to help her bake. In three months she had sold $2,500 worth of bread. By September 1938, the end of her first year...
Rising dough. She found that she had to sell her bread for 25? a loaf, more than double the amount charged by the large bakeries. But she counted on the Pepperidge taste to carry the Pepperidge price...
...expanded into the New York market merely by handing a slice of Pepperidge bread to the head of a Manhattan grocery store. The manager said he hadn't tasted any bread like it since he was a boy. Within a short time he was ordering 1,200 loaves a week...
...whole wheat bread, she got two ancient, water-operated grist mills to grind the flour, stubbornly insisting that the gram had better flavor and nourishment when it was ground in that antiquated way. As she continued to expand, she added melba toast, pound cake, etc. to the Pepperidge line. But she was careful not to expand so fast that she could not finance it out of earnings. In all, she has had to borrow only $5,000 outside capital and has kept the company a family enterprise...
Homemade Bakery. Recently, when business outgrew the garage, Mrs. Rudkin resolved her trouble in characteristic fashion. She sketched her idea of an ideal baking operation, complete with sloping tables for hand-kneading the bread. Then she drew a floor plan to house it. When she handed it to the architect, she warned him: You do the outside and the stairways, but don't change my plans." Last week Mrs. Rudkin and her 160 employees roudly moved into their new $625,000 plant. A U-shaped concrete building, it has a capacity of 4,000 loaves an hour. With...