Word: bread
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Dates: during 2000-2009
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Founded in 1918, Zojirushi long relied on Japan for the bulk of its sales. But as the recession tamps down luxury spending, competitors' cheaper models are making inroads against Zojirushi's luxury offerings. So Zojirushi has rolled out a wider range of tricked-out kitchen tools - from oddly small bread machines to too-smart toasters and wired teapots - that have allowed the company to expand sales overseas and well beyond rice. (See pictures of what the world eats...
Zojirushi's study of Japanese homes, which are tiny, has led to innovation. A $190 minibread-making machine that produces loaves half the size of those made by standard bread machines has become a surprise hit in the U.S. Consumers say it helps avoid the problem of large loaves going stale. "We don't have to be No. 1," says Tatsu Yamasaki, vice president of sales for Zojirushi USA, of the company's occasionally offbeat, high-margin products. "We'd like to be the only...
...made everything ourselves. It wasn’t just Granny—my mother did too. Snack day in elementary school warranted a night of baking. My classmates brought bagged popcorn or Saltines, but my mother started the night before. She baked bread, mixed flour, yeast, milk, and eggs in her large silver bowl. My snack day became so anticipated in Mrs. Reynolds’s class that kids would talk about it days in advance. My mother never knew, nor I suspect minded, that other kids brought store-bought popcorn...
...European-style cafe. Dustin L. Frankus, the manager of Grendel’s Den, said that business has been looking up and that while they are participating in the promotion, the restaurant hasn’t had trouble attracting students. “Harvard students are kind of the bread and butter here,” he said. —Staff writer Lingbo Li can be reached at lingboli@fas.harvard.edu
...support from overseas businessmen. “It was a recession state, a highly regulated production economy,” he said adding that Israel was largely unable to import goods so local products were primarily utilized in food production. Couscous, another dish served at the dinner, and pita bread, a popular item in Israel, are both made of wheat, a crop that is abundant in the region. “You were told what to grow,” Ben-Yehoyada said, noting that during this period, any food produced in surplus was used in cooking, occasionally to extremes...