Word: breadbasket
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Dates: during 1960-1969
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...CIVIL RIGHTS GROUP HELP. Boycott threats by the late Martin Luther King's Operation Breadbasket have forced major Chicago food chains to stock such products of Negro concerns as Mumbo barbecue sauce and Diamond Sparkle wax. As a result, Mumbo-maker Argia B. Collins, 42, tripled his sales in 1967. This year, after a seven-year struggle, he expects to earn a profit...
Applause & Repudiation. Reaction came swiftly, both in applause and repudiation of Daley's orders. "A fascist's response," protested the Rev. Jesse Jackson, head of Chicago's Operation Breadbasket (TIME, March 1) and a longtime aide of Martin Luther King. "The mayor may have a killing program for the dreamers, but he has no program that can kill the dreams." Arthur J. Bilek, a former Chicago police lieutenant now administering the criminal justice curriculum at the University of Illinois, said: "A bullet fired into the body of a suspected looter is, after all, a quite irrevocable...
...store grocery chain even proved tougher. Platoons of housewife picketers mobilized by Jesse Jackson's cadre of clergy marched for ten days until the chain hired 183 Negroes in jobs ranging from department managers to delivery boys; today it employs 309 Negroes. After testing Operation Breadbasket's strength, A. & P. stores in Chicago found 970 jobs for Jackson, and Jewel Tea has hired 662 Negroes. Dozens of other white employers did not wait for a boycott. "You can't calculate the number of jobs made available because they hear those footsteps coming," says Jackson...
Boost for Mumbo. Operation Breadbasket grew from successful Negro boycotts in Philadelphia in the early 1960s and spread to Atlanta, where King's men have claimed 5,000 new jobs for Negroes in the past six years. Currently, Jackson has plans to deploy his pickets in several Southern cities. "Our tactics," he insists, "are not ones of terror. Our biggest concern is to develop a relationship so that the company has a respect for the consumer and the consumer will have respect for the company. As buying power among Negroes increases, they will be able to spend more money...
Next, Operation Breadbasket turned to promote sales of goods produced by Negro enterprises, threatening boycotts to force stores to stock such products as Mumbo barbecue sauce and Diamond Sparkle wax. "Mumbo grew 600% in only four months," exults Jackson, who is now negotiating with Chicago stores to market the produce of an Alabama farm cooperative run by dispossessed Negro sharecroppers...