Word: breadbasket
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Hearing Footsteps. Running his Operation Breadbasket from a dingy cubicle on the second floor of King's dilapidated South Side headquarters, Jackson fixed his strategy in April 1966 in his first campaign against a dairy with 104 outlets in Negro neighborhoods. Jackson's request to examine the company's employment rolls was refused. Next Sunday, pastors from 100 Negro pulpits urged a boycott of the dairy's products; by Thursday, the company had capitulated, offering ghetto dwellers 44 new or upgraded jobs-20% of its total employment...
...store grocery chain even proved tougher. Platoons of housewife picketers mobilized by Jesse Jackson's cadre of clergy marched for ten days until the chain hired 183 Negroes in jobs ranging from department managers to delivery boys; today it employs 309 Negroes. After testing Operation Breadbasket's strength, A. & P. stores in Chicago found 970 jobs for Jackson, and Jewel Tea has hired 662 Negroes. Dozens of other white employers did not wait for a boycott. "You can't calculate the number of jobs made available because they hear those footsteps coming," says Jackson...
Boost for Mumbo. Operation Breadbasket grew from successful Negro boycotts in Philadelphia in the early 1960s and spread to Atlanta, where King's men have claimed 5,000 new jobs for Negroes in the past six years. Currently, Jackson has plans to deploy his pickets in several Southern cities. "Our tactics," he insists, "are not ones of terror. Our biggest concern is to develop a relationship so that the company has a respect for the consumer and the consumer will have respect for the company. As buying power among Negroes increases, they will be able to spend more money...
Operation Breadbasket. Young is convinced that nothing will end the tragedy more effectively than jobs, jobs and more jobs. So are most other Negro leaders. "Teenagers with jobs," says Randolph, "don't throw Molotov cocktails through store windows." Wilkins is trying to get more construction jobs for Negroes with "a massive assault on discriminatory hiring practices," has urged some 1,500 N.A.A.C.P. branches to picket federal and state building projects worth $76.5 billion unless more openings are made available...
King has launched "Operation Breadbasket" in more than 40 cities, aimed at getting new or better jobs for Negroes. King credits Breadbasket with getting jobs for 2,200 Chicago Negroes, hopes to open up as many as 60,000 new jobs a year for Negroes in cities with populations exceeding...