Word: breads
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Dates: during 1960-1969
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...though some as old as 50 can be spotted). Overendowed with all the qualities that make their generation so engaging, perplexing and infuriating, they are dropouts from a way of life that to them seems wholly oriented toward work, status and power. They scorn money-they call it "bread"-and property, and have found, like countless other romantics from Rimbaud to George Orwell, that it is not easy to starve. Above all, as New York's Senator Robert Kennedy ("the best of a bad lot" to hippies) puts it: "They want to be recognized as individuals, but individuals play...
...Doyle Dane Bernbach agency, which has previously turned out copy ("We must be doing something right") for the company's Rheingold brand. For Gablinger's, Doyle Dane makes the point that a bottle of ordinary beer has a carbohydrate content equivalent to that of a slice of bread, but Gablinger's drinkers can "save the bread for a sandwich . . . where it belongs...
...including one auditorium where audiences peer down from galleries on a swimming pool-sized screen. At the same time, an oblong screen, 38 ft. high, confronts them at eye level. Sometimes Labyrinth uses the two screens to show off: a girl on the far screen throws a bit of bread away; it lands with a splash on the shimmering pond of the bottom screen. Most often it is employed to generate vertigo, as when a trapeze artist dangles above a crowd, or when two men have a highball-to-highball confrontation with a swiveling stripper...
...great were its built-in weaknesses. It was torn by factional fights and filled with company spies and agents provocateurs. Basically, they could never decide whether they were a revolutionary movement or a trade union. Their contemptuous distrust of the employer made it impossible for them to handle the bread-andbutter details of rates, hours or factory disputes. Faced with any industrial problem, the Wobblies solved it by going out on strike or sabotaging machinery...
...which invented foreign aid and made it a permanent pillar of the nation's foreign policy, is about to savor the taste of bread cast upon waters. From Buenos Aires came word that, beginning next month, 15 altruistic Argentines will arrive in the U.S. to begin a Peace Corps in reverse, dedicated to the eradication of poverty, ignorance and disease in North America...