Word: breads
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Dates: during 1960-1969
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From his solemn mien and the badge pinned defiantly on his lapel, anyone who spotted Orville Freeman on the street in recent weeks might have concluded that he was rehearsing for a cigarette commercial. And in fact, though his badge, I WILL NOT BOW DOWN TO THE BREAD TRUST, was hardly aimed at the consumer, the Secretary of Agriculture proved as unswitchable as they come...
Household Word. Far from bowing down to Orville, the milling and baking industries banded together with unions in an outfit called the Wheat Users Committee. Led by Maurice Rosenblatt, an astute professional lobbyist with a green thumb for controversy, the committee printed 5,000,000 pamphlets attacking the proposed "bread tax," a phrase that became a household word overnight. The pamphlets, distributed free at supermarkets around the U.S., explained that if the wheat plan were passed, housewives would soon be paying more for bread as well as for flour, crackers, cookies and cereal. Before long, outraged mail against the wheat...
Freeman fought back tooth and nail, wrote to every member of Congress, and denounced "the most bitter, most irresponsible, and most heavily financed attack ever aimed at farm and food legislation." Many Congressmen, while naturally leary of supporting anything that smacked of a bread tax, were al most as perturbed by Orville's increasingly vindictive attitude toward the baking industry. "We should bear in mind," cautioned Illinois' Republican Representative Paul Fintlley, "that Secretary Freeman's office often becomes a propaganda mill and his statements are not always reliable...
...market is still cluttered with many gimmicks (electric whisk brooms and wastepaper baskets), but it has also made many onetime luxuries commonplace. Sales of ice crushers and combination electric knife sharpener-can openers are rising steadily; New York's Norjac Co. has done so well with its electric bread and plate warmers that it has just introduced a $12.95 electric sweater dryer. Dominion has brought out a manicure set and Osrow a refrigerator defroster. The housewife can also get small appliances to buff floors, mash potatoes, peel carrots, and warm her towels. The greatest successes have been the electric...
...plopped down on his chair, tossed a quick glance at the conductor and began to play-so abruptly that he took the audience by surprise. Head bobbing, lips pursed in concentration, he embraced his cello bear-hug fashion and sawed away with the workaday look of a man slicing bread...