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...more this year that does not involve lifting a racquet. He has lent his name to almost 60 products. Among them: tennis shoes, training devices, racquet-stringing machines, instructional video and audio cassettes, balls, ball machines and headbands. Other firms line Borg's pockets for promoting breakfast cereal, bread, soft drinks, leisure shoes and clothes, sunglasses, tanning lotion, key rings, pencils, erasers, posters, calendars, confections (a Borg candy bar is sold in Europe), blue jeans, jewelry, glucose tablets, men's cologne, liquor (in Brazil) and a Bjorn Borg doll. One year he posed with two Swedish sewing machines...

Author: /time Magazine | Title: Sport: A Word from the Sponsors | 6/30/1980 | See Source »

...help, stealing provisions and supplies ordered for the inmates and selling them in black markets throughout Arkansas and as far away as Chicago. Those who managed the kitchen took bribes as payment for sand-wiches. Poorer prisoners made do with a spoonful of rice a day, plus soybeans, corn bread and water. The food was rancid and contaminated by weevils...

Author: By David Frankel, | Title: Cool Hand Bob | 6/27/1980 | See Source »

Cabbage, potatoes, macaroni, kasha (cooked buckwheat), bread, fish, tea and a bit of meat normally make up the draftees' diet. On special holidays, fruit and jam are added. The troops down their fare quickly. Reason: The last to finish must clean the mess-hall table. Soviet draftees have little chance for female contact. While they can leave base one day each month, many do not do so, because the nearest village is often beyond walking distance. Longer furloughs are granted only as a special favor or for emergency reasons. On rare occasions, a divisional command may organize "social evenings...

Author: /time Magazine | Title: The U.S.S.R.: Moscow's Military Machine | 6/23/1980 | See Source »

...blessing in a deep, resounding voice and offers a few words of instruction. The candidates stride forward to receive their diplomas and then bend to kiss the Patriarch's hand. Afterward, new graduates, friends, proud families and church dignitaries, assembled from all over the U.S.S.R., dine on bread, cheese, sausages and potatoes...

Author: /time Magazine | Title: Religion: Unseparate Church and State | 6/23/1980 | See Source »

Bucks, folding money, bread-whatever you call it, cash is making a comeback. Like a reformed smoker finishing his last pack; American consumers are putting away the plastic. Many stores now provide cash discounts, and the Government is worried about shortages of coins and currency...

Author: /time Magazine | Title: Business: Cash and Carry | 6/16/1980 | See Source »

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