Word: breadwinnerã
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According to Chou’s research, men have been searching for a new role since the collapse of the “man as breadwinner?? model in the ’60s. The Maxim Man, she argues, has filled the void: He is the definition of ’90s masculinity. He likes “Sex Sports Beer Gadgets Clothes Fitness”—the words boldly emblazoned, white on black, across the cover of every single issue of Maxim (though Chou notes that the French version gives higher billing to clothes and omits...
According to Chou’s research, men have been searching for a new role since the collapse of the “man as breadwinner?? model in the ’60s. The Maxim Man, she argues, has filled the void: He is the definition of ’90s masculinity. He likes “Sex Sports Beer Gadgets Clothes Fitness”—the words boldly emblazoned, white on black, across the cover of every single issue of Maxim (though Chou notes that the French version gives higher billing to clothes and omits...
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