Word: break
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Still, could a commercial break in the middle of Big Love, HBO's critically acclaimed hour-long series, increase a viewer's intensity after the break ("Yes, it's back!"), thereby improving the overall experience? And what do these findings mean for the advertising industry? Will under-35 viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their...
...Bollywood musicals. One featured a fast-paced dance sequence in which two male Indian actors pursued the lead female actress (high stimulus, strong plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael Brownstein - had no real effect on their experience. For those who saw the low-octane video, the commercial breaks significantly enhanced their experience. The longer the clip ran without a break, the more bored those viewers became...
...years. Yet he was also deeply moved by South Korea's destitution. In the early 1960s, the country's per capita national income was just over $100 and the economy depended on American aid. Park, a virulent nationalist, vowed to do something about this. "I had to break, once and for all, the vicious cycle of poverty and economic stagnation," he later wrote...
...artifact from the earth where it had lain. Before the archaeologists came, he explains, looters would simply hack away at a site with axes and shovels until they found statues or gold jewelry. "We didn't care about pots," he says. "We would just throw them out, or break them to look for things inside." Marquis places the urn in a large ziplock bag and labels it with the date and exact location of the find. Once the dig is finished, all the artifacts will be shipped to Kabul where they will be analyzed and placed in a historical context...
...that fungi are able to transform the metal into an inert form. Hansel said she plans to use the grant to expand her research by adding a new project—along with post-doctoral researcher Cara M. Santelli—to study the process by which fungi can break down other potentially harmful substances. The grant also requires that winners use part of their award to provide information and education to the greater community. “The other part of the grant will be to develop a workshop to teach high school teachers and students about acid mine...