Word: breakeven
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...shell out to have a choice of first-run movies and prime-time soccer available through a digital set-top service called Premiere. But the profusion of private and public broadcasting available in Germany made the service a hard sell. Kirch managed to sign up 2.4 million subscribers; the breakeven point was 4 million. The company was losing more than $2 million a day, and he borrowed heavily to keep it running. Kirch also offered investors a "put option" - a promise to get their money back if they wanted to quit the company's far-flung businesses. Big players - Murdoch...