Word: breakfast-food
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...exaggerated version of the Boomers in Malcolm is a breakfast-food commercial gone psycho, a battle zone where there's always one less frozen waffle than child and where three brothers--a fourth's in military school--commit hilariously baroque mayhem on one another and the house: "Leave the squirrel alone and get the fire extinguisher!" we hear in one scene. Supporting Muniz is a crack cast, especially Jane Kaczmarek as Lois and Erik Per Sullivan as littlest brother Dewey, an amiable first-grader with the brain of a turnip...
When familiar kiddie cereals, such as Cap'n Crunch, Franken-Berry and Count Chocula, are joined on supermarket shelves by Most, Smart Start and Corn Bran, it signals a shift in American breakfast habits. And in the fickle but fruitful cereal industry ($2.3 billion in sales this year) breakfast-food makers are scrambling to keep pace...
What is changing is the average age of the U.S. cereal consumer. Because of declining birth rates, the number of children 13 and under -still the most voracious breakfast-food eaters - is falling. But adults are gobbling up more cereal than ever. According to a study published by Wall Street's Drexel Burnham Lambert, the biggest increase in morning munching since 1972 is in the 19-to-49 age group. Those 50 and over have also increased their consumption. Says Arnold Langbo, president of the food products division of Kellogg, the industry leader: "Prior to the 1950s...
With such sales, no wonder the conglomerates are conglomerating in the record business. From film studios to breakfast-food makers to rent-a-car companies?everyone is trying to buy up a label and go from wax to riches. Even the moguls are falling in with the style, if not the substance, of rock culture. They are not necessarily above trying out guru beads, stackheel boots or an unmarked cigarette...
...advertising executive with a breakfast-food account will tell you, the best way to a mother's pocketbook is through her children. Some Wisconsin Telephone Co. ads use an engaging little moppet named Lori Busk, 7, who urges mothers to buy a second telephone for the convenience of their tots. One ad begins with a hidden voice asking Lori, "Hey, what do you like most about extension phones?" Lori replies, "All the colors," adding, "They're convenient." She then explains convenience: "It means that when you're busy coloring in your room, you don't have...