Word: breakfast-food
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...Drug Administration has proposed limiting the amounts of minerals and vitamins in cereals, on the grounds that too much of these good things can be harmful to some people. The FDA is backed by the American Dietetic Association, but opposed by the American Medical Association. While the great breakfast-food debate goes on, many parents can echo the tag line of a cartoon in the Arkansas Gazette: "Isn't anything sacred any more...
...Among the products that his firm is considering putting on the market: a sanitary napkin that dissolves in water and a camera that shoots 360° photographs. Ted Angelus, formerly of BBDO, has started New Products Action Team, Inc., and is searching for a buyer for his Instant Elephant breakfast-food kernels, which pop into animal shapes when milk is added. Foster D. Snell, Inc., which is under contract to several large food firms, is developing meatless ham made of vegetable protein, cholesterol-free eggs, and orange juice without citric acid. The firm also concocts scents for leather products...
...western in which he stars as a frontier preacher. Its title: God, Guns and Guts. Richards himself is no longer active as a minister, but he remains a religious man who believes that "you have to have faith to achieve." How does that square with his role as a breakfast-food pitchman? Describing his work as "just straight selling of good food," Richards says he has made it clear to General Mills that "I would never say anything in the ads I didn't believe in." The company needn't worry. Bob Richards starts every day with bacon...
...fancy mixes in favor of either baking their own full-fledged homemade cakes or buying readymade cakes, half of which are the dry, traditional and oh-so-British spongecakes. General Mills might have guessed that Betty would not be welcome. After a brief, bitter fling at the British breakfast-food market in 1961, it gave up on packaged cereals...
Died. W. K. Kellogg, 91, cereal tycoon (Corn Flakes, Rice Krispies); of a circulatory ailment; in Battle Creek, Mich. His $50 million fortune-and that of the whole breakfast-food industry-grew out of the Health Reform Institute, a water cure operated in Battle Creek by the Seventh Day Adventists. When they abandoned it in 1876, Kellogg's doctor-brother, John, turned it into the Battle Creek Sanitarium, invented flaked cereals to feed his patients. One of them, C. W. Post, took up the idea, made a success marketing Post Toasties and Grape Nuts. Thus encouraged, Kellogg...