Word: breakfast-food
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...breakfast-food manufacturer advertised an atomic bomb ring: "Actual atoms, splitting like crazy inside this ring! Look into lens-and socko! You'll see brilliant stabs of flashing light caused by released energy of atoms split to smithereens inside atom chamber." Only...
...threat to skulduggery and breakfast-food salesmanship is CBS's formidably titled American School of the Air (5-5:30 p.m., E.S.T.), which has been piling up prestige with educators for 15 years, and somehow satisfying the kids too. For five years it has been the official classroom program of the National Education Association, has been piped into many U.S. schools. CBS has decided that it is too much trouble to try to juggle hours and programs to satisfy school pro grams from coast to coast. Now, going on the air in most of the U.S. after school...
...average U.S. child listens to the radio about 14 hours a week, reported N.A.B. Yet, judging from a survey made in schools in the Kansas City area, even second-graders prefer adult programs to the tepid gruel of hackneyed high adventure served up specially for them by breakfast-food programs. (Network children's shows are down from 40 in 1940 to 27 this year...
...night when the latch clicked and he was enveloped in an aroma of "spring freshness and musky animality." It was Mrs. Thwale. " 'Nature's lay idiot, I taught thee to love,'" she quoted later, huskily. Then she married Paul De Vries, the breakfast-food heir...
...venture is the monthly Strength and Health, which claims a circulation of 110,000 and more than a million readers in all parts of the world. The magazine loses about $2,000 a month, a misfortune which Hoffman ascribes to the fact that it spurns all cigaret, liquor and breakfast-food advertising...