Word: breakfast
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Dates: during 1950-1959
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Spence thinks that "subliminal registration," e.g., below the threshold of consciousness, can work even without the subject's cooperation. Thus, ambitious opinion shapers of the future might possibly sell their political candidate-or breakfast food-by the supersoft-sell method of subconscious sight, flashing their slogans into living rooms under cover of a televised horse opera. Chuckles one TV executive with a conscious eye on the future: "It smacks of brainwashing, but of course it would be tempting...
...could just sit down and forget water basins. You just have to set your mind to what father is thinking." This in itself is a formidable assignment, for Ponti generates ideas from the moment he bounds out of bed at 6 a.m. and shouts for his usual breakfast of smoked beef and mineral water...
...hours' notice before having company. She gladly jitneys the live-out maid to and from home (and waits while she does her shopping), sometimes even turns over the family sedan for the live-in maid's days off (two a week). Modern dayworkers want a solid breakfast as well as a thumping good lunch on the job, the same food the family eats-or better. The wise housewife watches her maid's health-and pays the bills -helps buy her clothes, listens to her love life and family problems. For those with couples in help, a marital...
...Daily except Sunday Cozzens rises at 5:15 a.m., brews a pot of tea for himself and fixes coffee for Bernice, who gets up at 5:45. In his 1957 station wagon he drives Bernice to the Trenton station for an early train to Manhattan, then returns for a breakfast of scrambled eggs, orange juice and milk. He works from 8 to noon (he is a two-finger typist). Says Cozzens, who spent eight years on By Love Possessed: "For every three pages I write, I throw away two. On a good day, I get two pages done...
...back of Wheaties boxes, General Mills urges consumers: "Watch the 'fat-calories' in your diet to live longer!" Underneath is a chart (source attributed to the U.S. Department of Agriculture reports) giving the fat content of scores of foods. High on the list of unfatty foods: the "Breakfast of Champions...