Word: breakfast
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Dates: during 1960-1969
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...Aloud & Proud." Lyndon Johnson belongs to those whose beliefs were formed by inheritance, but it is a colorful inheritance. "In our home," he told a group of women at a presidential prayer breakfast in Washington recently, "there was always prayer-aloud, proud and unapologetic...
...Lillian Hellman's apartment; they were married in 1953. Their marriage has succeeded to a degree that few marriages do, and it has been touched as well with tragedy that few have to endure. On a trip to New York in 1960 to do a small part in Breakfast at Tiffany's, she brought her three small children with her. The youngest, Theo, was being wheeled across upper Madison Avenue in his carriage when a taxi went through a red light, hit the carriage, and carried it into the rear...
...these sources to meet much of their power need; U.S. utilities now build thermal power plants right on top of coal fields because it is cheaper to transport power than coal, and Britain and France cooperate on an under-Channel cable that feeds French power to Britain at the breakfast power peak, then reverses to feed British power to France at its 5 p.m. dinnertime peak...
...with soap or cigarettes, cereal selling is essentially aggressive marketing. Kellogg's has cornered 43% of the U.S. market-double that of either General Foods or General Mills-by doggedly making breakfast and cereal synonymous. The company preaches nutrition and flavor with countless advertise ments, 15 television shows (including the top-ranked Beverly Hillbillies) and afternoon cartoon shows on 180 local stations that feature such fetching salesmen as Yogi Bear, Woody Woodpecker and Huckleberry Hound. All this has helped put four Kellogg cereals-Corn Flakes, Rice Krispies, Special K and Sugar Frosted Flakes-among the industry...
...drops in on the daily taste testing conducted by company executives. Nowadays, Roll's time is taken up largely by Kellogg's rapidly expanding international sales, which account for about 30% of its total volume. "Our future," says Roll, "is pointed toward educating the world about breakfast...