Word: breakfasting
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Dates: during 2000-2009
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McDonald's has also staked out the newest fast-food battleground: breakfast. Since introducing its Egg McMuffin (a muffin sandwich containing eggs, Canadian bacon and cheese) in 1976, the chain has seen its breakfast business grow to 19.5% of total sales. Last March Burger King introduced a competitor, the Croissan'wich, and promoted it with a saturation TV ad campaign. Most other chains have now added at least some breakfast items, from French-toast sticks at Arby's to an all-you-can-eat breakfast buffet at some generous Roy Rogers outlets...
Fast-food executives see breakfast as a lucrative area for expansion. Mornings are a time when Americans are usually in a rush. "I hate cooking in the morning," says John McKinley, a San Francisco security guard who eats breakfast at a nearby Jack-in-the-Box. "This place is right on my way to work." The half-hour saved, he says, "is well spent sleeping...
...that society is helpless to do anything for Gilbert, for Emily or for itself. All we can do is recognize a real tragedy when we see one, and wonder, perhaps, if one bright morning 1934 Gilbert read of a mercy killing in the papers, leaned earnestly across the breakfast table and told his new bride: "I couldn't do that. I could never do that." --By Roger Rosenblatt
...position of authority in the College had violated a rule that administrators considered important enough that she had to leave. Yes, it would mean the airing of information about her private life in a forum where everyone she knew and worked with could talk about it together around the breakfast table. But if reported sensitively, it bore the promise of shedding light on a larger issue facing Harvard. The Crimson later wrote a longer piece on the uncertainties in College rules on student-tutor relationships, putting in print the fact that many tutors do not follow these rules...
...Mitt Romney, the Republican governor of Massachusetts, chimed in with his own musings at the annual St. Patrick’s Day breakfast in Boston. “I know I need to reach out to other constituencies,” Romney said, according to one account, “so I thought about the chances of organizing a Democrats for Romney group—about as good as starting a Female Mathematicians for Larry Summers group...