Word: breakfasts
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Dates: during 1960-1969
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...Corn. Mixing orchestra music, songs, plain talk, sentiment, shenanigans, commercials, and poems that would have embarrassed Edgar Guest. Breakfast Club is the salt of the air. The visiting audience is full of people who listen to McNeill every day without fail, and they feel no restraint about participating. One woman walked up to him during a show recently and hefted a likker pot toward him, drawling: "Ah brought you a small jug of corn from Alabama." "We got our own corn on this show," said...
...McNeill the most enduringly successful broadcasting talent in the country. "Our theme is to make a neighborhood of a nation," he says. He is the archenemy of smut. His show is clean, decent, plain, straightforward, decorous, honest, and full of gimmicks like the daily snake march around the breakfast table. And even if McNeill says good-morning and reports, "It's a foggy, soggy morning in Chicago," fans all over the U.S. nonetheless detect a shaft of sunshine in his voice...
...born in Galena,Ill, and raised in Sheboygan, Wis., where his father ran a small chair factory. He went to Marquette University and helped pay his expenses by working at a Milwaukee radio station. Four years of miscellaneous radio jobs after graduation finally led to Chicago and the first Breakfast Club show on the old Blue Network (now ABC) in the summer...
When he started the Breakfast Club, he recalls, "I took over the deadest radio time just to fill it." Now the early morning hours have become the prime time of radio, and Don McNeill is cruising along on some $100,000 a year...
...looking men, most of them pallid and paunchy, drove up to a construction site in Salt Lake City, and began mixing and pouring concrete for a building floor. Two hours later, tired but happy, they hopped back into their Buicks and Chryslers, drove home for a shave, shower and breakfast. Then they headed downtown to their regular jobs as lawyers, bankers, doctors and businessmen...