Word: breakfasts
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Dates: during 1960-1969
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Continental Breakfast. Escorted by tough riot police of Beirut's red-bereted "Squad 16," the Americans boarded Pan American and Middle East Airlines charter jets, soon were winging for Rome, Athens, Frankfurt, Istanbul, Ankara, and Nicosia on Cyprus. Others made it aboard the American Export Isbrandtsen freighter Exilona for a leisurely, sun-drenched cruise to the Cypriot port of Famagusta...
...room, cannot even remember where he stashed the gold medals he won in the 1952 and 1956 Olympic Games. Yet at 41, jut-jawed Bob Richards is as familiar a figure as most active athletes. Nobody could be happier about that than General Mills, Inc., maker of Wheaties, the breakfast yummy that Richards, one of the country's most successful single-product salesmen, enthusiastically pushes on television...
...Wheaties?"), a pioneer coast-to-coast radio serial ("Skippy") and some of the earliest premium offers for kids anxious to be the first on their blocks with such prizes as Explorer Telescopes. Soon after the company began sponsoring "Jack Armstrong, All-American Boy" in the 1930s, Wheaties became "the breakfast of champions"-and its profitable tie-in with sports was born...
...western in which he stars as a frontier preacher. Its title: God, Guns and Guts. Richards himself is no longer active as a minister, but he remains a religious man who believes that "you have to have faith to achieve." How does that square with his role as a breakfast-food pitchman? Describing his work as "just straight selling of good food," Richards says he has made it clear to General Mills that "I would never say anything in the ads I didn't believe in." The company needn't worry. Bob Richards starts every day with bacon...
Their confidence was at its lowest ebb at the beginning of this term: the memory of the breakfast subsidy fiasco still rankled. Starting early in February, two months before housing decisions were to be made, girls began having appointments with Mrs. Frederick Bolman, the dean of residence, to ask about apartment living. Many were opposed to a lottery system, which had been used for this year's seniors. They were put off by Mrs. Bolman, who told them that the procedure had not been set up because the administration was busy with admissions meetings for the class...