Word: breakfasts
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Dates: during 2000-2009
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Partly to the alienation of customers. "If I go in there first thing in the morning, it smells like McDonald's, not a coffee shop," says blogger Jim Romenesko, who runs StarbucksGossip.com referring to the egg-based breakfast sandwiches the company started selling a few years ago. When he posted Schultz's Valentine's Day e-mail, Romenesko was shocked by the worldwide media pickup: he thought the things Schultz was saying were obvious since he had heard them so many times before from the Starbucks workers and customers who post to his blog...
...coffee for each shot, baristas could make a drink 40% faster, moving customers through lines more quickly. Drive-throughs became standard, and the company released its first CD. Smith's successor was a Wal-Mart veteran, Jim Donald, who took the company into books, movie promotions and oven-warmed breakfast sandwiches, which added about $35,000 to the average store's $1 million annual sales...
Schultz moved swiftly. On Jan. 30, he announced that Starbucks would close 100 underperforming stores and curtail U.S. store openings to about 1,175 in 2008, down 34% from the prior year. The breakfast sandwiches were toast in North America. To get focused on the long term, it would stop reporting comp-store sales to Wall Street. Then, at the March 19 annual meeting, the company laid out its initiatives to reinvigorate the "coffee experience." Some of the projects had been kicked around, but with Schultz back in the CEO chair, everything started to get done more rapidly. "The rate...
...shop coffee bean retailer), resumed the title of CEO, a position he originally left in 2000 for a seat on the board of directors. Since then, the company has announced a number of major changes. On January 30, the company said it would stop selling breakfast sandwiches (in response to criticism that the odor covered up the smell of coffee), slow its rapid pace of opening stores in the U.S., and no longer report comparable-store sales to Wall Street - a sign that the company is serious about investing for long-term growth and not catering to short-term concerns...
...locals were referring to until one of our guides mentioned Bush and all that he has done for Africa. Thank you for Geldof's article. Apparently "the great unacknowledged story of America in Africa" is less important to most of the media than what Obama and Clinton had for breakfast yesterday. Tom Reynolds, DURHAM, CONN...