Word: breakfasts
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...being led by kids, who, having picked up the habit from Mom, are taking it with them as they grow up--the way boomers did soda for breakfast. In the driver's seat is the French brand Yoplait, which has gone from $3 million in sales to more than $1.1 billion since General Mills acquired the U.S. licensing rights to the brand in 1977. Over 10 years, Yoplait, with sister brand Colombo, has jumped from 23% of the $3 billion U.S. yogurt market to about 38%. A powerhouse for General Mills, based in Minneapolis, Minn., Yoplait is rivaled only...
...Goliaths. They have even partnered with giants like Dodge, Old Navy and Quaker. To protect itself, Cereality has applied for trademarks for its name and about 50 slogans it uses in signs and ads. (Be careful next time you say, "It's always Saturday morning," or ask over the breakfast table, "What's in your bowl?") It has also applied for patents covering dozens of business processes, from cereal-storage methods--no one likes stale granola--to ways of combining Kix and Trix in a takeout...
...cultural opportunities that Harvard affords.LITTLE MAN ON CAMPUSLike many three-year-olds, Ethan Howell is a die-hard baseball fan. He knows all the names of Harvard’s varsity baseball players.But unlike most three-year-olds, Ethan is just as likely to see his idols at breakfast as at the ballpark.His favorite player is first baseman Josh Klimkiewicz ’06, who lives just a few blocks away in Leverett.Ethan’s mother, Adams House tutor Sharon L. Howell, says she’s happy to be raising her son on Harvard?...
...guess I’ll have to go on my car ride without breakfast,” she joked...
Seniors will be able to eat breakfast and lunch in Adams and Currier until June...