Word: breakfasts
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First there was a nutrition bar called Luna--decorated with silhouetted dancing girls and packed with ingredients that women are supposed to need--which since it was introduced in 1999 has become the top-selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this...
...shoppers respond to food designed with their nutritional needs in mind. But do they really need to buy special oatmeal just because they were born with an extra X chromosome instead of a Y? "Somehow as a gender we've done fine for thousands of years without our own breakfast cereal," says Alice Lichtenstein, a professor of nutrition at Tufts University...
...much education. Moreover, tourism offers a cheap crash course in entrepreneurship. The farmer with a few spare rooms can rent them out without committing vast sums of capital. The cafe owner can alter his menu to attract new customers, which is why you can now get a Full English Breakfast anywhere in the world (though this may not be a good thing). The local mechanic can rent out a few scooters and, if that goes well, seek a franchise from Avis. These undertakings develop the habits of risk taking without which no economy can grow to its potential...
...INTERNATIONAL BANK OF COMMERCE A bank open before breakfast? It's the surest sign of a boom. Laredo banks are open 7 to 7 daily, including Sundays. Walk into the main office of the IBC and listen: English rarely spoken here. Upstairs in the executive offices, executive vice president Gerald Schwebel explains that his mother is Mexican, his father Austrian; he went to school in Nuevo Laredo. Bilingual, binational, he is the whole global economy in a suit. Schwebel's bank, the biggest in town with assets of more than $6 billion, has a small fleet of jets...
...monthly pancake breakfast of the San Felipe Association of Retired Persons, the talk is about how Beverly Stillwell, 71, is paying only $1,700 for bridgework "that would easily cost $4,000 in the States." How Nellie Kidwell, 84, forks over only $49 a year in property taxes for her two-bedroom, two-bath home near the beach. And how Rose Lahey's timid boyfriend won't drive down from California because "he's paranoid about Mexican bandidos." Says Lahey, 55, a retired letter carrier: "You're safer here than in L.A. any day--and it's better than going...