Word: breakthrough
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Dates: during 1980-1989
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Federal made its breakthrough partly by realizing that its customers were not professional shipping agents but secretaries and executives who knew little about air freight. With a $35 million annual ad budget, Federal paid for a series of catchy commercials featuring a cold-eyed boss who talked like a record played at triple speed. As the rivalry has heated up, so has the competitive tone of the fast-delivery advertising. Purolator calls Federal the "inflexible express" and Airborne taunts, "Federal Express does better advertising, so Airborne has to give you better service." Federal retorts, "Why fool around with anyone else...
...Light (Columbia). This single song is under four minutes long but packs a punch stronger than most albums. His Born in the U.S.A., released in May, not only has no serious competition for album of the year (except maybe Prince's Purple Rain), it marked Springsteen's breakthrough to a wider audience. Newcomers should be tipped off to some information well known to fans of long standing: it pays to buy the single versions of the album's hits because stashed away on the flip sides are entirely new songs unavailable elsewhere. Shut Out the Light, recorded...
...breakthrough came after Reagan suggested vaguely, during his speech in September to the U.N. General Assembly, that new arms talks might take place under an "umbrella," implying a unified forum without separate negotiations for medium-range missiles and long-range missiles. The START talks had concerned the warheads, mostly loaded on ICBMS, that the U.S. and the Soviet Union have pointed at each other from their respective territories and from submarines. The INF talks focused exclusively on missiles based in Europe and aimed at European targets. Umbrella talks could treat those different weapons as parts of a single negotiating equation...
...young Bell scientist makes a major math breakthrough...
Unlike most advances in theoretical mathematics, Karmarkar's work will have an immediate and major impact on the real world. "Breakthrough is one of the most abused words in science," says Ronald Graham, director of mathematical sciences at Bell Labs. "But this is one situation where it is truly appropriate...